Timer for your business

Logistics CRM, automation and AI for freight and transport firms.

Timer runs a logistics, transport or freight company on one system: customer CRM, quote follow-up, the shared inbox, documents, invoices and AI.

01 What it does

What software should a logistics or freight company run its business on?

Timer runs the business side of a logistics, transport or freight forwarding company on one system: a built-in CRM for customers, lanes and quotes, the shared ops inbox, documents and e-signatures, Flows that follow up, and invoices, with Pallas, Timer's AI, working across all of it.

CUSTOMERSEvery customer on one recordLanes, volumes, instructions, quotes, claims and invoices, beside the contact who sends you the orders.

QUOTESQuotes that get an answerEach quote is a deal with its lane and value, in sight until the customer answers.

MAILThe ops inbox, filedRequests and updates from Gmail, Outlook or any IMAP mailbox land on the right customer.

MONEYInvoiced when deliveredThe load is marked delivered with its proof of delivery (POD), and the invoice goes out.

ANSWERSPallas, with sourcesAsk in your own words, and the answer comes from your records with its source.

Your TMS knows where the truck is. Timer knows the customer: their lanes, your quotes, their instructions and what they still owe.

02 A day in the office

What does a Monday at a freight forwarding office look like on Timer?

On Timer, sales, customer service, the ops desk and accounts work from one customer record, and Timer does the remembering between loads.

07:45The weekend inboxFiled on each customer before anyone opens it: four quote requests, two where-is-my-load emails, a damage note from Friday.

08:30A new laneA shipper wants a weekly full truckload, Porto to Lyon. Pallas shows past quotes on that lane, and sales sets the price.

10:15Where is my load?The carrier's update came in on WhatsApp an hour ago. Pallas drafts the reply from it, and customer service sends it.

12:00A new instructionThe customer's warehouse wants a call before every arrival. It goes on their record, for whoever handles the next load.

14:30The damage noteThe receiver wrote a reservation on the CMR. The claim becomes a task with the CMR, the photos and a reminder before the deadline.

17:40Delivered, invoicedA POD arrives with three hours of waiting time noted. Accounts marks the load delivered, and the invoice goes out with the waiting charge.

Before Timer, that day lived in six inboxes and two heads. Now every promise is on the customer's record, and everything that left the office was approved by a person.

03 Quotes

How do I stop freight quotes going cold?

Timer puts every freight quote on the customer's record as an open deal with its lane and value, and a Flow follows it up when it goes quiet: Pallas drafts the follow-up from the original request, and a person approves it before it goes.

01RequestedThe request lands on the customer from mail or WhatsApp, with lane, load and dates.

02QuotedPrice, validity and conditions sit on the deal, with the email it went out in.

03QuietAfter the days you choose with no answer, it moves to the sales lead's list.

04DraftedPallas writes it from the request, so it answers the real question: transit time, a Friday collection.

05WonThe rate agreement goes out for e-signature, and the customer's instructions are on the record before any load moves.

Ask Pallas which quotes this month never got an answer: the list comes back with each lane and its value, revenue the office already did the work for.

04 CRM, TMS or ERP

Do I need a CRM if I already run a TMS or an ERP?

Yes, because each does a different job: a TMS (transport management system) runs the truck, the shipment and the customs file, an ERP keeps the books, and Timer runs the company around them, with customers, quotes, promises, documents and follow-up on one memory.

Nothing is switched off. Carrier EDI, customs declarations, fleet telematics, route planning and certified transport documents stay in their specialist software.

What runs where in a logistics company
The job	Where it runs
Customers, lanes and special instructions	Timer
Quotes and their follow-up	Timer
The shared inbox, filed on each customer	Timer
Rate agreements, claims and their documents	Timer
Customer invoices and overdue follow-up	Timer
Shipments, tracking and customs	Your TMS or forwarding system
Accounting and statutory books	Your ERP

05 Choosing

Which CRM should a freight forwarder, freight broker or 3PL choose?

A freight forwarder, broker, 3PL or trucking company needs a CRM that remembers each customer's lanes, instructions and promises, follows up every quote, reads the shared inbox and works beside the TMS. Timer does all four on one memory of the company.

Before you sign, ask what happens to a customer's history when their account manager leaves, who approves what the AI sends, and whether your data trains anyone's AI.

Four ways logistics companies run the customer side
Option	Where it fits
Spreadsheet and a shared inbox	Free and familiar. Promises leave with whoever read the email.
A general-purpose CRM	Contacts and a pipeline. Lanes, carriers, claims and the ops inbox need add-ons.
Freight forwarding or transport software	Built around the shipment and the customs file, where operations belong.
Timer	The customer side on one memory. Pallas drafts, a person approves. Published price, monthly, full export.

06 Automation

What can be automated in a freight, transport or logistics office?

Start with the work that costs money when nobody remembers it: where-is-my-load replies, customer instructions, carrier paperwork, claims, overdue invoices and new customers. In Timer each one is a Flow, and the company decides which run on their own.

STATUSFewer where-is-my-load callsPallas drafts the answer from the carrier's latest email or WhatsApp message, with its source, so nobody has to ring the driver to find out.

RULESInstructions on every shiftCall before arrival, deliver before eight: kept on the customer for whoever is on shift.

CARRIERSCarrier paperwork on timeInsurance certificates and licenses on each carrier and subcontractor, with a reminder before they expire.

CLAIMSClaims with their evidenceThe CMR, the photos and the carrier's reply on one record, with a deadline reminder.

PAYPaid without chasingDelivered with its POD, invoiced with the extras noted on the job, and followed up if it goes overdue.

NEWNew shippers, already checkedProspecting finds shippers like your strongest accounts and scores them before anyone picks up the phone.

Nothing reaches a customer or a carrier until someone says yes, and you decide which steps may run alone.

07 AI and customer data

Will AI send quotes or emails to my customers by itself, and is their data safe?

Not unless you allow it. Pallas, Timer's AI, drafts and proposes, and nothing goes to a customer or a carrier until a person approves it. Customer data stays in the EU, isolated to your company's organization and never used to train AI models.

ASKWhat did we quote this customer for Porto to Lyon in March?The quote, the email it was sent in and their reply.

ASKWhich customers asked where their load was twice this week?Answered from the inbox, each thread linked.

ASKWhat did we promise this customer about Saturday deliveries?The promise, who made it and the email it was made in.

When an account manager or dispatcher leaves, the replacement inherits every customer, instruction and promise, and Timer Seal records every consequential action. Read more on how Timer handles data.

08 Cost

How much does Timer cost for a logistics company?

A logistics, transport or freight company runs on Timer Business Essential, from €200 a month for the company, billed monthly with no contract.

Business Essential€200/moStarting price, for the whole company: sales, customer service, the ops desk, dispatch and accounts on one memory.

Weigh it against one full truckload quoted last month and never followed up. The memory exports in full if you ever leave. Get started and a person sets up the account with you.

09 Start

How does a logistics company start on Timer?

A logistics company starts on Timer by connecting the shared inbox, calendars and WhatsApp it already uses. Timer reads them from day one, the TMS and ERP stay, and there is nothing to migrate or tag.

01ConnectGmail, Outlook or any IMAP mail, Google or Apple Calendar, Google Drive, Slack, WhatsApp and Zoom.

02Bring the listsImport customers and carriers from a spreadsheet. Timer proposes the column mapping and previews it before anything is written.

03Turn on one FlowQuote follow-up, because that is where revenue is already waiting.

04Decide what runs aloneEverything waits for a person's yes until you say a step may run on its own.

Start with the quotes still waiting for an answer. They were revenue before Timer arrived.

Get every open freight quote followed up

Connect the ops inbox and calendar, bring in your customer list, and let Timer follow up every quote still waiting for an answer. Pallas drafts, your team approves.

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