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Company

A clock that remembers.

The MarkThe Memory Sweep

Most logos decorate. Ours makes the company's one argument: time, on its own, disappears. Time that is recorded becomes memory. Watch the hand.

01 The Story

Every organization runs on a clock. Meetings happen, decisions get made, work gets done, and the hand moves on. In almost every company, what the hand leaves behind is nothing: the context evaporates, the reasoning is forgotten, the same questions get asked again next quarter. Time passes; nothing accumulates.

The Timer mark is a clock face of twelve moments. Where the hand has passed, the dots are lit: time that leaves memory behind. The unlit dots are the future, waiting to be recorded. That is the entire company in one drawing. We are not building a faster clock. We are building the layer that makes the clock's passage permanent - owned, governed, and useful to every person and every AI system that comes after.

The mark stays honest about the present, too. The hand points at two o'clock with three moments recorded, not twelve. Most of the clock face is still dark. We are at the beginning, and the mark says so.

02 Anatomy

FIG. 01 · THE MEMORY SWEEP

TWELVE MOMENTS. THREE RECORDED.
  1. 01THE RECORDEDMOMENTS THE HAND HAS PASSED, LIT
  2. 02THE PRESENTTHE HAND, ALWAYS MOVING
  3. 03THE ORGANIZATIONTHE HUB EVERYTHING TURNS AROUND
  4. 04THE FUTUREUNLIT, WAITING TO BE RECORDED

03 The Wordmark

Lowercase, monospaced, ending in a cursor. The underscore is a prompt that has not finished: the record is still being written. Set in JetBrains Mono Bold; the cursor always takes the accent.

04 Variants

  • Dark
  • Light
  • Mono / white
  • Mono / black

05 Color

  • Accent, on darkHEX FB923C
  • Accent, on lightHEX EA580C
  • The future dotsHEX 3A3A3E
  • InkHEX 0A0A09
  • PaperHEX FAFAF9

06 Rules

Do

  • Use the provided files, unmodified
  • Keep one dot-diameter of clear space
  • Use mono variants for single-color contexts
  • Use the Meridian favicon below 20px

Don't

  • Rotate the hand: it points at two o'clock
  • Light more or fewer than three dots
  • Recolor, add gradients, or add effects
  • Stretch, outline, or place on busy imagery

Take the mark.

SVG and PNG, every variant, one archive

Get started

The future belongs to organizations that remember.

For companies of 50 people or more.