Product

Find customers. Faster, easier, and smarter.

Prospecting is the job every business needs and almost nobody enjoys. Herald, Timer's prospecting agent, does the finding, the research and the first draft.

01 The job nobody wants

Why is prospecting still the hardest job in the building?

Because it is four jobs wearing one name, and most tools only do the first one.

FINDINGWho even are they?A list is easy to buy and almost always wrong. The names are stale, the roles have moved, and half of them were never your customer.

RESEARCHAre they worth an hour?Someone has to read the company, the role and the timing before anyone writes a word. That someone is usually your best salesperson, doing admin.

JUDGEMENTDo they actually fit?A filter can tell you the headcount. It cannot tell you whether this business has the problem you solve.

THE WRITINGWhat do we even say?The blank message is where good prospecting quietly dies, because a generic one is worse than none.

Buying a list solves the easiest quarter of the problem and sells it as the whole thing.

02 Herald

What does an AI prospecting agent actually do?

You describe the customer you want in your own words. Herald goes and finds them, reads them, judges them against what you said, and writes the opener.

01FindA batch of real people at real companies, gathered against your description rather than pulled off a shelf.

02ResearchHerald works out who the person actually is and reads the business around them, so the judgement that follows is based on something.

03JudgeIt scores the fit against your ideal customer and writes down its reasoning, so you can disagree with it.

04WriteA first message built from the research, not a template with a first name dropped into it.

03 Judgement

How does Herald decide who is worth your time?

Not with a filter. You cannot express "this company has the problem we solve" as a headcount range and an industry code.

Herald reads what it found about the person and the business, and judges it against your ideal customer as you described it. It records why, in a sentence you can read, so a bad score is an argument you can win rather than a number you have to accept.

IN YOUR WORDSYou describe the customerPlain language. Not a query builder, and not a checklist of the fields somebody else happened to collect.

WITH REASONSEvery score is explainedThe fit level comes with the evidence behind it, so you can correct the description instead of guessing.

YOUR CALLYou are allowed to disagreeCorrect the description and Herald judges the same people again against the new one.

And when nobody in the batch fits, Herald tells you that.

That is a feature and it cost us something to build. A prospecting tool that always produces matches is a tool that has learned to please you.

04 Reaching them

Is the address real, or is it a guess with confidence?

Both exist in this industry. Herald tells you which one it just handed you.

Herald verifies an address before it hands it to you, and tells you how confident it is in what it found. A confirmed address and an uncertain one do not arrive looking the same, because sending to the second one is a decision you should get to make rather than a detail buried in a column.

And when it cannot stand behind an address at all, it says so instead of handing you something to try your luck with.

0lists bought, ever. Herald finds people against your description, it does not resell somebody else's spreadsheet

1description of your ideal customer, judged per person rather than per filter

4steps done for you: find, research, judge, write. You approve, you do not assemble

05 The first message

Can AI write a cold email that does not read like one?

Herald writes the opener from the research it did, about the business in front of it, not about you.

Nothing sends itself. Every message is a draft you read, edit and approve, and a reply or a booking moves the prospect forward on its own, so the pipeline keeps itself honest without anybody updating a status field.

The best cold message is not a better template. It is having actually read about them.

06 Where it lands

What happens after a prospect replies?

A prospect who replies is not a row in a prospecting tool. They are a person your company now has a relationship with.

Herald hands them straight into People, with the research attached, so the proposal knows the meeting and the invoice knows the proposal. There is no export, no integration to buy, and nothing to reconcile on Monday.

What prospecting takes, and where it lives in Timer (Max and above)
What you need	In Timer
Finding the people	Included
Researching each one	Included
Deciding who fits	Included
Finding the address	Included
Writing the opener	Included
Keeping the relationship	Included

07 Cost

How much does Herald cost?

One person works on Solo or Max, and Herald is included from Max at €179 a month. A company starts on Business Essential, from €200 a month. Not an add-on, not a per-contact charge, and not a separate data bill.

Max€179/moFor one person, on their own memory. Herald included.

Business Essential€200/moFrom, for a company: your whole team on one memory.

EnterpriseTalk to usThe whole organization, deployed and governed, with Herald across every team.

Smaller plans run Timer without Herald, and move up when finding customers becomes the job.

Describe one customer and let Herald go and find them.

You will get a batch with the research attached and a reason beside every name, including the ones Herald tells you not to bother with.

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