timer://facts/find-customers-with-herald
Find customers. Faster, easier, and smarter.
Prospecting is the job every business needs and almost nobody enjoys. Herald, Timer's prospecting agent, does the finding, the research and the first draft.
01 The job nobody wants
Why is prospecting still the hardest job in the building?
Because it is four jobs wearing one name, and most tools only do the first one.
Buying a list solves the easiest quarter of the problem and sells it as the whole thing.
02 Herald
Herald does all four, in that order, every time.
You describe the customer you want in your own words. Herald goes and finds them, reads them, judges them against what you said, and writes the opener.
03 Judgement
How does Herald decide who is worth your time?
Not with a filter. You cannot express "this company has the problem we solve" as a headcount range and an industry code.
Herald reads what it found about the person and the business, and judges it against your ideal customer as you described it. It records why, in a sentence you can read, so a bad score is an argument you can win rather than a number you have to accept.
And when nobody in the batch fits, Herald tells you that.
That is a feature and it cost us something to build. A prospecting tool that always produces matches is a tool that has learned to please you.
04 Reaching them
Is the address real, or is it a guess with confidence?
Both exist in this industry. Herald tells you which one it just handed you.
Herald verifies an address before it hands it to you, and tells you how confident it is in what it found. A confirmed address and an uncertain one do not arrive looking the same, because sending to the second one is a decision you should get to make rather than a detail buried in a column.
And when it cannot stand behind an address at all, it says so instead of handing you something to try your luck with.
05 The first message
A draft that could only have been written to that person.
Herald writes the opener from the research it did, about the business in front of it, not about you.
Nothing sends itself. Every message is a draft you read, edit and approve, and a reply or a booking moves the prospect forward on its own, so the pipeline keeps itself honest without anybody updating a status field.
The best cold message is not a better template. It is having actually read about them.
06 The AI currency
Prospecting is where AI allowances go to die.
Research is the most expensive thing an assistant can do for you, so it is the first thing every other tool rations.
Timer has one currency instead: Pallas Minutes, PM. The same balance pays for research, scoring, drafting, transcription and everything else, so a heavy prospecting week does not quietly break the rest of your month. Your plan includes PM, and when a week needs more you top up in seconds.
An allowance you cannot extend is not a plan. It is a deadline.
07 Where it lands
Herald hands the person to the rest of your business.
A prospect who replies is not a row in a prospecting tool. They are a person your company now has a relationship with.
Herald hands them straight into People, with the research attached, so the proposal knows the meeting and the invoice knows the proposal. There is no export, no integration to buy, and nothing to reconcile on Monday.
| What you need | In Timer | Today you buy |
|---|---|---|
| Finding the people | Included | a data vendor, per contact |
| Researching each one | Included | a research tool, or an afternoon |
| Deciding who fits | Included | a filter, and hope |
| Finding the address | Included | an email finder subscription |
| Writing the opener | Included | an AI writing add-on |
| Keeping the relationship | Included | a CRM seat, and an import |
08 Cost
Herald comes with Max.
Not an add-on, not a per-contact charge, and not a separate data bill. Finding customers is part of the plan from Max upward.
Smaller plans run Timer without Herald, and move up when finding customers becomes the job.