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Timer for your business

Hair and beauty salon software: CRM, automation and AI.

Timer runs a hair and beauty salon on one system: client CRM with color formulas and patch tests, rebooking, reminders, deposits, stock and AI.

01 What it does

What software should a hair and beauty salon run on?

Timer runs a hair and beauty salon on one system: a client CRM with color formulas and patch tests, rebooking, reminders and deposits against no-shows, invoices and stock, with Pallas, Timer's AI, working across all of it.

CLIENTSEvery client on one recordVisits, formulas, patch tests, what she buys and every message, next to her phone number.
REBOOKRegulars who come backWhen a client passes her usual gap with nothing booked, a message is drafted to bring her back.
CHAIRFewer empty chairsA reminder before every appointment, and a deposit request on the long services.
MONEYInvoices and paymentsThe invoice goes out when the service is done, with a link to pay online.
STOCKRetail and backbarProducts sold come off the count, and a shade at its reorder level is flagged before the shelf is empty.
ANSWERSPallas, with sourcesAsk in your own words, and the answer comes from the salon's records with its source.

The salon's memory stops living in a drawer of record cards, a paper diary and one stylist's phone.

02 A Saturday at the salon

What does a Saturday at a hair and beauty salon look like on Timer?

On Timer, the front desk, stylists, colorists and beauty therapists work from one client record, and Timer does the remembering between visits.

08:30The morning listThe front desk opens Timer to the open work: a patch test due before Thursday's color, a balayage with no deposit paid yet, four regulars overdue.
09:15A new client arrives preparedHer consultation form for a lash lift and tint came back signed last night, sensitivity noted, so the therapist read it before she sat down.
10:40A regular, a different stylistHer usual colorist is off. The stylist covering opens her record and mixes from last visit's formula.
12:30A WhatsApp over lunchSomeone asks the price of extensions. Pallas drafts the reply from the price list and the diary, and it goes when the front desk approves.
15:00A late cancellationThe four o'clock cancels. The front desk asks Pallas who is overdue for that service and offers them the slot.
18:45Closing upInvoices are out, retail is off the stock count, and every client who left without a next visit is on the rebook list.

Timer did the remembering, and nothing reached a client without someone at the salon saying yes.

03 The client record

Can salon software keep color formulas and patch tests for every client?

Yes. Timer keeps each client's color formulas, patch tests, allergies and signed consultation form on her record, so whichever stylist or therapist she books with opens the last formula, not a blank card.

FORMULAEvery formula, every visitShade, developer, processing time and how it lifted, saved after each color for whoever she sees next.
PATCH TESTPatch tests on recordHair color, lash and brow tints: product, batch number, date and result, with a reminder when the period your salon sets has passed before her next service.
HEALTHAllergies and sensitivitiesNoted once on the consultation form and shown to the stylist or therapist before the bowl is mixed.
CONSENTConsultation forms, signedThe form goes out before the appointment through Forms and Signatures, and comes back signed and dated on the client.
STAYSThe record stays with the salonWhen a stylist leaves, you end her access the same day, and her clients' formulas, notes and promises pass to whoever takes over the chair.

Health details stay in the EU, isolated to your salon's organization and never used to train AI models, and Permissions decide who on the team sees them. Read more on how Timer handles data.

04 CRM or booking app

Does a salon need a CRM, or is a booking app enough?

A booking app fills the diary, and a salon CRM brings the client back. Timer does both on one client record: the appointment, her formula, her usual gap between visits and what she spends.

A booking app cannot tell you that a regular who came every six weeks has not been in for ten, and that loss is the same in a three-chair salon as in a large one.

What a salon runs on Timer
What the salon needsIn Timer
Client records with formulas, patch tests and signed consultation formsIncluded
Rebooking and win-back of lapsed regularsIncluded
Reminders and deposit requests against no-showsIncluded
Online bookingIncluded
Invoices and online paymentIncluded
Retail and backbar stock with reorder levelsIncluded
Review requests after every visitIncluded
Answers from your own records, with the sourceIncluded

05 Rebooking

How do I get salon clients to rebook and come back?

Timer keeps each client's usual service and gap on her record, and when the gap passes with nothing booked, a Flow puts her on the rebook list and Pallas drafts a personal message for a person to approve.

01At the tillThe front desk sees when her usual service falls due next, and books it while she is still paying.
02DueWhen the gap your salon sets for her service passes with nothing in the diary, she moves to the rebook list.
03Drafted and approvedPallas writes the message from her own visits, her stylist and her last service, and the front desk approves it before it goes.
04Won backRegulars not seen for the period you choose get a personal note written from their history, not a discount blast.

Ask Pallas which regulars have not been in since the summer, and the list comes back with each client linked.

06 No-shows

How do I reduce no-shows and late cancellations in a salon?

Use reminders and deposits together: Timer sends a reminder before every appointment, asks for a deposit with a link to pay online on long services such as color, extensions and bridal, and keeps each client's missed appointments on her record, so you decide who pays up front.

REMINDA reminder before every visitA reply asking to move it lands with the front desk, not in someone's personal WhatsApp.
DEPOSITDeposits where the time is longColor, extensions and bridal trials get a deposit request with a link to pay online, so a three-hour slot is not left to chance.
POLICYThe policy, signed onceYour cancellation policy is part of the consultation form, signed and dated on the client's record.
HISTORYRepeat no-shows on the recordEvery missed and late-cancelled appointment stays on the client, so the deposit rule follows the clients who need it.

A deposit is not a punishment. It is the chair's time, held for the client who booked it.

07 AI at the front desk

Can AI answer my salon's WhatsApp messages without booking the wrong thing?

Yes. Pallas, Timer's AI, drafts each reply from your own price list, your diary and the client's history, and nothing reaches a client until someone at the salon approves it.

ASKHow much is a balayage on long hair?Drafted from the salon's own price list, ready to send between clients.
ASKWhat did we use on Emma's highlights in March?The formula, the colorist and the date, from her record.
ASKWhich retail products have not sold since spring?Answered from the stock records, before more money sits on the shelf.

A booking Pallas proposes waits for a person, so the wrong service never lands in the diary by itself, and every consequential action is recorded by Timer Seal.

08 Cost

How much does Timer cost for a hair or beauty salon?

A hair and beauty salon runs on Timer Business Essential, from €200 a month, billed monthly with no contract.

Business Essential€200/moStarting price, for the whole salon: the owner, stylists, colorists, therapists and the front desk on one memory.

Weigh it against one empty chair on a Saturday, or one regular who quietly stopped coming. The salon's client records export in full if you ever leave. Get started and a person sets up the salon's account with you.

09 Start

How does a salon start on Timer from a paper diary, a spreadsheet and WhatsApp?

A salon starts on Timer by connecting the mail, calendar and WhatsApp it already uses, so Timer reads them from day one with nothing to migrate and nothing to tag, and the client list comes in from a spreadsheet when you are ready.

01ConnectGmail, Outlook or any IMAP mail, Google or Apple Calendar, Google Drive and the salon's WhatsApp. Nothing is switched off.
02Bring the clientsImport the client list from a spreadsheet or your current system's export, and Timer previews the column mapping before anything is written. Paper cards follow as each client comes in.
03Turn on one FlowStart with rebooking, because the regulars already overdue are the money closest to hand.
04Decide what runs aloneEverything waits for a person's yes until the salon decides a step may run on its own.

Start with the regulars already overdue. They chose your salon before, and they are waiting to be asked.

Bring back the regulars who stopped coming

Connect the salon's mail, calendar and WhatsApp, bring in the client list, and let Timer find every regular who is overdue. Pallas drafts each message and your front desk approves it.

Get started

The future belongs to organizations that remember.

For companies of 50 people or more.